Unlocking Sales Success with DiSC Assessments: A Must-Have Tool for Every Sales Professional

Meeting a customer

In the ever-evolving world of sales, understanding both yourself and your buyer is not just an advantage—it’s a necessity. The DiSC assessment stands at the forefront of this understanding, offering a mirror to our selling style and a window into the personalities of our buyers. Incorporating DiSC assessments can revolutionize your sales approach, training, and […]

Listening is a Sales Skill That is Often Ignored!

In the competitive realm of sales across various industries, the ability to listen effectively is a key yet often overlooked skill. But what would happen if we started to listen more attentively? Are you a great listener? This simple question can have profound implications in your interactions, not just with clients, but with colleagues and […]

Unlocking the Buyer’s Mindset: What Drives Price Demands from Procurement?

Homer Simpson in a suit with the text I need your help

If you have been in sales for more than a week you have encountered someone from Procurement telling you one or more of the following: “Your price is too high.” “I need a discount.” “Can you do better?” “Your solution is too expensive.” “You’ll have to do better than that to get our business.” “Your […]

Here is What “No Decision” & “Lost Deals” is Costing You!

stacks of dollar bills

According to CSO insights 21.3%1 of forecasted deals in a typical sales funnel end in “no decision”. This is a number that should send chills down the spine of every Board member, the CEO and especially Sales leadership. The potential lost revenue and gross margin is staggering. Here are some numbers to ponder. These came […]

Are You Asking Prospects and Customers the Right Questions?

  Recently one of the authors of this blog was out for dinner at a chain Italian restaurant with his wife. When we arrived, we asked for a booth with a view of the outdoors and were seated promptly by a friendly and outgoing hostess. Within 2-3 minutes our food server greeted us with a […]

5 Steps in Crafting Compelling Value Propositions that Resonate with Buyers

We all know what constitutes a value proposition or statement.  It’s a concise, clear and compelling message that conveys the benefit a product, service or solution provides the buyer’s organization.  In other word, it’s a promise or pledge made by the seller to convey value to the buyer.  But this is where our understanding gets […]

How Marketing Can Help Sales Win With Cost Crusaders!

You know who we are talking about. The Cost Crusaders are Strategic Procurement, Purchasing, Materials Management or Supply Chain depending upon the organization. While many of these professionals also focus on value there is a significant portion that are blinded simply by their desire for the lowest cost and they are relentless in this pursuit. […]

Why Last Sales Quarter Was a Miss!

Well, for most of us we are almost halfway through Q-2. As you reflect on Q-1 you may come to one of the following conclusions: Q-1 was a good sales quarter. One down and three quarters to go to make my annual revenue plan. Q-1 wasn’t great but it wasn’t a total bust. I am […]

Self- Inflicted Wounds in Sales

No one intentionally tries to lose a sale. It’s not uncommon, however, for even savvy sellers to inadvertently self-inflict a wound or two during the sales year. After all, it’s tough to be perfect all of the time. Here is our list of the most common self-inflicted wounds that we see in working with clients […]

Are You The Ideal Sales Representative?

Over lunch during a recent sales training seminar we were asked a question that normally arises in discussions with sales executives or HR managers: “From both of your experiences in managing sales teams and consulting on sales productivity, what are the attributes that embody the Ideal Sales Representative?” Here is how we responded. The best […]