At Strategic Dynamics, we help organizations win more sales, strengthen communication, and hire the right people—through programs customized to your industry, team, and goals. Our buyer-centric approach equips leaders and sales teams with the tools to improve win rates, reduce turnover, and drive predictable growth.
We partner with companies across industries such as healthcare, technology, financial services, construction, hospitality, and higher education, tailoring every program to your unique challenges. Whether it’s refining a sales process, developing leadership skills, or aligning hiring practices with culture and strategy, our solutions are built for measurable results.
As an Authorized Partner with Wiley’s Everything DiSC® and PXT Select®, we bring world-class tools that give organizations the insights to communicate more effectively, build trust across teams, and make smarter, data-driven hiring decisions.
Strategic Dynamics is known for delivering training that is actionable, buyer-centered, and results-driven—helping organizations align their people, processes, and performance for lasting success.
Align sales execution with how buyers actually make decisions
Increase win rates on forecasted opportunities while reducing “no decisions”
Replace discounting with value-based selling that protects margins
Strengthen prospecting to fill the funnel with qualified opportunities
Improve forecast accuracy for predictable growth
Equip sales teams with the skills to drive measurable results
Adapt your selling style to match buyer preferences and close more deals
Improve collaboration across teams and departments
Build leadership skills that boost motivation, delegation, and coaching
Resolve conflict productively to strengthen collaboration and workplace culture
Strengthen emotional intelligence for better customer and team relationships
Hire right the first time with data-driven assessments
Reduce costly turnover and strengthen organizational culture
Eliminate hiring bias and guesswork with objective benchmarks
Equip managers with personalized interview guides and data-driven selection tools
Improve retention by coaching leaders on how to develop and keep top talent
Navigate Value Analysis & New Product Committees
Sell strategically to the C-Suite with a clear value proposition
Understand how hospitals budget and approve capital purchases
Build collaborative relationships with procurement teams
Gain insight into board-level financial decision making
We perform the necessary due diligence to understand your business, buyers, and goals—so our recommendations are rooted in data, not assumptions.
We work with you and your team in a collegial, transparent way to define realistic solutions, desired outcomes, and clear timeframes.
Every organization is unique. We tailor solutions to your market, buyers, and team while staying practical, relevant, and results-driven.
Our work is designed to integrate seamlessly with your best practices and commercial strategy, ensuring adoption and long-term impact.
We deploy solutions on time and within budget so your team can move quickly from planning to execution.
We provide reinforcement, metrics, and accountability tools so improvements stick—and your team continues to see results long after training ends.
We conduct every engagement ethically, in line with the spirit and intent of our Letter of Agreement and all confidentiality/NDA commitments—protecting your data, strategy, and intellectual property at every step.
We continuously improve our services, methods, and tools to create more value for our clients—helping you achieve faster adoption, stronger outcomes, and measurable ROI.
We stand behind our work with a guarantee of quality and impact. If it’s not delivering measurable results, we’re not finished.
Heather Williams is a seasoned sales consultant and leadership expert with over 18 years of experience helping organizations improve leadership, strengthen team performance, and drive measurable sales success.
Since joining Strategic Dynamics in 2009, Heather has partnered with clients across a wide range of industries—including semiconductors, medical devices, medical capital equipment, construction, financial services, hospitality, higher education, government, agriculture, pharmaceuticals, franchises, and business services. Her focus is always buyer-centric: aligning people, process, and performance to create lasting results.
In 2015, Heather became an Authorized Partner with Wiley’s Everything DiSC® and PXT Select®, recognizing the growing need for leadership development and smarter hiring practices. Through these tools, she helps organizations:
Improve communication and collaboration across teams
Equip leaders to motivate, coach, and build trust
Streamline hiring decisions, reduce turnover, and align candidates with company culture
Heather assumed full ownership of Strategic Dynamics in 2019, expanding the company’s reach and continuing to deliver solutions that blend sales training, leadership development, and talent management.
She is a sought-after facilitator and delivers workshops based on the best-selling books The Seller’s Challenge and Buyer Centered Selling. Programs cover practical skills such as:
Leading buyer-centered conversations
Cross-selling and upselling
Handling customer concerns and price objections
Selling to multiple stakeholders and committees
Workshops range from fast-paced 90-minute sessions to comprehensive multi-day formats, always tailored to each organization’s unique challenges.
Heather holds a Bachelor of Science in Business Administration from Arizona State University and certifications in the Miller Heiman Group’s Strategic Selling® and Conceptual Selling® programs.
As Managing Director, Heather oversees strategic direction, client engagement, and all revenue-generating activities for Strategic Dynamics. Her expertise has made her a trusted advisor for organizations seeking to win more sales, hire the right talent, and build stronger leadership capacity.
Tom founded the firm in 1999 and is the Chairman & Founder of the company. His career spans more than 35 years experience in sales, marketing and operations with medical device manufacturers and medical service organizations. Mr. Williams has held a variety of senior management positions with several industry leading organizations that are now owned and operated as Apria Healthcare, Vyiare and Kindred Healthcare. He also began and sold a successful medical services business.
His experience encompasses marketing and selling high technology products to hospitals and physicians in the domestic and international markets and to home health care providers. He has also marketed and sold medical services to hospitals and skilled nursing facilities. He has significant operational experience in the management of specialty hospitals, an ancillary services division and a medical services company.
Mr. Williams has a Bachelor of Science degree in Biology and Chemistry from the University of Detroit and an Executive MBA and MAM degree from the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. He is also a registered and certified respiratory therapist.
Jim is an associate of the firm and works with our Selling Within HospitalsTM: Business Acumen program. He has a 37-year background in the development & operation of healthcare facilities. His experience includes being a hospital CEO both for-profit & not-for-profit facilities of every size & type.
After a successful career with a number of major hospital systems & companies, including Riverside Healthcare Association, Hospital Corporation of America, Charter Medical, Greenville Hospital System, Cornerstone Healthcare, Transitional Hospitals Corporation & Kindred Healthcare, he formed Dover & Associates, LLC in 2006 to perform healthcare development & operations consulting.
His areas of major concentration are financial turnarounds, physician limited partnerships & customer service enhancement.
He also routinely serves as an interim CEO for several Long-Term-Acute-Care Hospitals (LTACHs) Jim has a Bachelor’s Degree in Business from Duke University & an MHA from the Medical College of Virginia, VCU. He has been a Fellow in the American College of Healthcare Executives since 1986.
Jose Portuondo is an associate of the firm. His focus is on marketing and strategy development and implementation, business process redesign, sales force management, operational improvement and organizational effectiveness. He has over 30 years’ experience working with clients in the United States, Europe and Latin America.
His industry expertise and focus includes: medical equipment and product suppliers, hospitals, health insurance, home health care, pharmaceutical, and hi-tech, working with companies ranging from start-ups to Fortune 100. His previous work experience includes serving as the Vice President of Strategy and Business Development for Glasrock Home Health Care, as Engagement Manager for McKinsey and Company in Dallas, TX, interim CFO for a Tertiary Care Children’s Hospital and as a Director in the Latin and North America Divisions of Arthur D. Little.
Mr. Portuondo has Bachelor and Master of Science in Civil Engineering degrees from the Massachusetts Institute of Technology and an MBA from Harvard Business School. He is fluent, and a certified translator, in Spanish and fluent in Portuguese.
