Concept Cards for
Sales Training & Strategy

Download Practical Sales Tools to Apply Buyer-Centered Selling®

Buyer Centered Selling book

Buyer Centered Selling® Concept Cards

Designed to reinforce the key strategies from the Buyer Centered Selling® book, these downloadable cards provide quick, actionable insights your sales team can use in real-world selling situations.

Concept Cards Included:

  1. The Footprints of Change – Understanding the challenges of Buyer-Centered Selling

  2. Get Connected – How to adapt to your customer’s buying process

  3. Jewels From the Junkyard – Resuscitating stalled opportunities

  4. Scared Straight – Selling to risk-averse buyers

Concept Cards for
The Seller's Challenge

Complementing the The Seller’s Challenge® book, these cards highlight proven strategies for overcoming common obstacles in complex B2B sales.

Concept Cards Included:

  1. Frenemies – Partnering effectively with Procurement

  2. Review of Key Concepts – Reinforce critical selling principles

  3. Road Blocks, Potholes & Speed Bumps – Navigating common sales challenges

  4. Stakeholder Mapping – Identifying “Who Buys?” “Who Cares?” “What Matters?”

  5. Better Eat Your Wheaties – Selling against the status quo

  6. Surviving & Winning Beauty Contests – Standing out in competitive evaluations

The Seller’s Challenge book

Why Use Concept Cards?

  • Fast Application – Bring book concepts into daily selling conversations

  • Reinforcement Tool – Keep strategies top-of-mind for sales professionals

  • Practical & Portable – Ideal for deal reviews, training sessions, and coaching

Explore the full books:

Questions? Contact us at info@strategicdynamicsfirm.com or call/text (602) 920-8093.

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Concept Cards for Buyer Centered Selling Downloads

Concept Cards for The Seller's Challenge Downloads