We help organizations sell more – faster. Our primary focus is healthcare sales and our specialty is selling to hospitals by improving sellers business acumen.

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Healthcare Business Acumen & Sales Insight Blog

Lost & Found: Finding Who Cares & Who Pays

As buying processes become more complex, sellers find it increasingly difficult to identify all of the stakeholders and buying influences.  There are two over-riding reasons.  First, the seller never bothered to “map” the buying process in the target organization.  Without that vital information, it’s difficult to appreciate how multi-layered a buying process can become.  Often […]

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