Business Acumen & Sales Insights Blog

In today’s world of Google, LinkedIn, Twitter, Facebook, Instagram, blogs, newsletters, news feeds, instant messaging

Consider for a moment the “life cycle” of a value proposition for a testing product

For many of us the RFP is a way of doing business…but it is

Is Strategic Procurement, Strategic Sourcing, Materials Management or Purchasing a call point for you? If

What is a Hospital? It’s not a trick question but it is a very simple

This topic has been in the national media recently and our blog entitled “Will the

In today’s healthcare sales milieu MedTech sellers must transition from being a supplier to being

There are many stumbling points in completing a complex sale—conducting effective meetings with senior

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