Healthcare Business Acumen: 14 Terms Every Healthcare Sales Professional Should Know!

Healthcare Business Acumen: 14 Terms Every Healthcare Sales Professional Should Know!

The business of healthcare is in a constant state of flux. It is never static. There are new reimbursement models being evaluated, new locations for care being designed, new types of technology being developed, new methods of communication between patients and...
Opinion Leaders That Are Influencing Your Hospital Buyers Purchase Decisions

Opinion Leaders That Are Influencing Your Hospital Buyers Purchase Decisions

They are often behind the scenes and observable to only their client…the hospital stakeholder. They often only surface to the sales representative late in the buying process but they are a presence in many of the hospital purchase decisions taking place today. They...
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