Healthcare Business Acumen: 14 Terms Every Healthcare Sales Professional Should Know!

Healthcare Business Acumen: 14 Terms Every Healthcare Sales Professional Should Know!

The business of healthcare is in a constant state of flux. It is never static. There are new reimbursement models being evaluated, new locations for care being designed, new types of technology being developed, new methods of communication between patients and...
Why Most MedTech ROI Tools Don’t Work!

Why Most MedTech ROI Tools Don’t Work!

In the consulting portion of our business we are often shown an exciting new ROI model that has been developed by a medical equipment manufacturer to enhance their ability to close more deals. Its purpose is to show C-Suite level executives why they should purchase...
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