Should You Have an Executive Sponsor for Every Strategic Account?
Strategic accounts are the lifeblood of every organization. By definition they are those accounts that
Strategic accounts are the lifeblood of every organization. By definition they are those accounts that
Have you ever wondered about the function and operation of an Operating Room (OR)? Unless
Have you ever wondered about the function and operation of an Operating Room (OR)? Unless
It’s no secret that sales professionals have to deliver value to their customers. Everyone is
A friend tells a story that may seem familiar to many of us. Several years
It used to be easy. Hospitals were where we went for emergency care, certain types
Recently we had an opportunity to have a dinner meeting with several successful Vice Presidents
As a sales professional, your performance is under scrutiny. Management has key performance indicators (KPIs)
This story first surfaced in the early 2000s about a 21-year old salesman named Chris.