Why Empathy Matters in Sales: A Tale of Missed Opportunities
In the world of sales, empathy is not just a soft skill—it’s a crucial component of successful customer interactions. Let’s delve into a story that highlights the importance of understanding and adapting to your customer’s personality. The Unempathetic Approach Imagine a sales representative, Lisa, who has a fantastic product to offer. She walks into a […]
Sales Call Preparation is for Amateurs & Rookies!
Let’s be honest most of you reading this missive don’t routinely plan for sales calls and you haven’t’ written out a sales call plan in years. This is not meant as a criticism. It’s just fact, based upon our experience and informal polls in working with sales organizations all over the world and in a […]
