Overcoming the “Silent Buyer” Challenge: A Real-Life Sales Story
Overcoming the “Silent Buyer” Challenge: A Real-Life Sales Story In the fast-paced world of healthcare sales, one of the toughest challenges my team and I faced was the “silent buyer.” You know the type—busy clinicians who barely have time to respond, procurement directors who go silent, and C-suite executives always on the go. The Challenge: Last […]
Sales Call Preparation is for Amateurs & Rookies!
Let’s be honest most of you reading this missive don’t routinely plan for sales calls and you haven’t’ written out a sales call plan in years. This is not meant as a criticism. It’s just fact, based upon our experience and informal polls in working with sales organizations all over the world and in a […]
