Why Empathy Matters in Sales: A Tale of Missed Opportunities

Frustration and conflict between two co-workers

In the world of sales, empathy is not just a soft skill—it’s a crucial component of successful customer interactions. Let’s delve into a story that highlights the importance of understanding and adapting to your customer’s personality. The Unempathetic Approach Imagine a sales representative, Lisa, who has a fantastic product to offer. She walks into a […]