Maximizing Your Healthcare Trade Show ROI in a Changing Environment

Call me old fashioned but I firmly believe that everyone that attends a trade show on behalf of their company should have specific show objectives to drive the trade show and company ROI. Furthermore, these objectives should be written down and approved by a senior manager before anyone is allowed to attend the show. Following […]

Trade Show Exhibitor Do’s and Don’ts!

A Word of Caution Before every trade show it’s always a good idea to review the “Do’s & Don’ts of working a trade show booth. Even savvy sales veterans can appreciate these gentle reminders. As they peruse this list many realize that they have inadvertently lapsed into some bad habits over the years. The quick […]