Maximizing Your Healthcare Trade Show ROI in a Changing Environment
Call me old fashioned but I firmly believe that everyone that attends a trade show on behalf of their company should have specific show objectives to drive the trade show and company ROI. Furthermore, these objectives should be written down and approved by a senior manager before anyone is allowed to attend the show. Following […]
12 Things You Should Know Before You Work a Trade Show Booth
It’s not unusual for sales professionals and other key company personnel to be asked to work a trade show booth. Here are some helpful hints that should be provided to each company attendee before they leave home. 1. Booth number, size and location. Trade shows are usually located in a large exhibit hall. Make it […]
Trade Show Exhibitor Do’s and Don’ts!
A Word of Caution Before every trade show it’s always a good idea to review the “Do’s & Don’ts of working a trade show booth. Even savvy sales veterans can appreciate these gentle reminders. As they peruse this list many realize that they have inadvertently lapsed into some bad habits over the years. The quick […]
