10 Things You May Not Know About the Operating Room: Part 1

10 Things You May Not Know About the Operating Room: Part 1

Have you ever wondered about the function and operation of an Operating Room (OR)? Unless you are a sales representative that routinely sells into the Operating Room or are a health care worker working within the Operating Room, you may be unaware of what actually...
Why Most MedTech ROI Tools Don’t Work!

Why Most MedTech ROI Tools Don’t Work!

In the consulting portion of our business we are often shown an exciting new ROI model that has been developed by a medical equipment manufacturer to enhance their ability to close more deals. Its purpose is to show C-Suite level executives why they should purchase...
Strategic Procurements 10 Commandments for Managing the Hospital Buying Process

Strategic Procurements 10 Commandments for Managing the Hospital Buying Process

As strategic procurement gains more power, authority and influence within hospitals and health care systems they are gradually educating non-procurement personnel within the hospital on how “to engage and not engage” with sales professionals. We call this education...
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