The Hospital OR: Should They Go Rep-Less?

As hospitals transition from a fee-for-service payment model to a world of value-based purchasing, accountable care, aligned incentives and bundled payments there is continued pressure to reduce costs while maintaining or improving the quality of care. Professional buyers and Value Analysis Committees are leading the cost saving charge because every dollar saved drops straight through […]

Partnering with Procurement: Five Steps to Building Buy-Sell Collaboration

All too often sellers view Procurement staff as the dark forces that obstruct the selling process.  They are the “black hats” that delay or stop sales. They are the commandoes of commoditization.  Some sellers subscribe to the belief that Procurement is obsessed with price discounts and turns a “blind eye” to obvious product value.  Consider […]

Getting Past the Gatekeeper!

You can’t sell if you can’t get in front of the people who would find value in talking to you. It’s a vital step in the sales process and none of your other selling skills matter if you can’t get to the people who buy. Getting past the gatekeeper is critical. A Gatekeepers has two […]

9 Reasons Why Cross-Selling Programs Fail

The Story of Cross-Selling Gone Wrong A couple of years ago, we were working with a company in the medical device industry that had acquired two smaller device manufacturers.  Nothing new or unusual about that; it is all part of on-going consolidation in the healthcare sector.  What was troublesome was their efforts at building an […]

Will the Sales Representative in the Operating Room Become Extinct?

Few patients that go in for spine, hip or knee replacement surgery realize that a sales representative is often present to provide technical assistance to the surgeon during the procedure. This is a practice that has been prevalent for decades and has traditionally provided great value to hospitals and surgeons but is now under fire […]

Changes We Would Like to See in Healthcare in 2016

  Provide true price transparency for in-patient hospital care Price transparency initiatives are being pushed from the federal government, state governments, employers, consumers, and other stakeholders.1 Consumers, whether they be individuals, corporations or insurers want to understand the costs of inpatient and outpatient care in order to make better and more informed purchasing decisions. “The […]

Understanding Hospital Charges, Costs and Payments

If you or a family member have ever been admitted to a hospital or if you sell to hospitals within the USA understanding their charges, costs and payments can be a bit daunting. Hopefully this blog will help to ease the pain and provide a greater level of understanding. In this blog we will cover […]

Selling to Healthcare Organizations: How Customer Centric Are You Really?

Most senior sales executives and sales professionals will tell you their organization is customer centric. Many will draw you a diagram to show you the intricate ways in which they interface with their customers. Others will show you an elaborate slide with the customer at the center of their organization’s universe. Some will provide you […]

10 Things You May Not Know About the Operating Room: Part 2

Have you ever wondered about the function and operation of an Operating Room (OR)? Unless you are a sales representative that routinely sells into the Operating Room or are a health care worker working within the Operating Room, you may be unaware of what actually occurs within this very unique environment. Here is our Top […]

10 Things You May Not Know About the Operating Room: Part 1

Have you ever wondered about the function and operation of an Operating Room (OR)? Unless you are a sales representative that routinely sells into the Operating Room or are a health care worker working within the Operating Room, you may be unaware of what actually occurs within this very unique environment. Here is our Top […]