Healthcare Business Acumen & Sales Insights Blog

Getting Inside the Black Box: Harsh Realities of Selling to a Committee

“Committees” are the mysterious black boxes of the sales universe. Sellers often assume they know what’s inside the box only to find that it was not at all what they suspected.  The word “committee” is often used to cloak a buying process in secrecy.  One individual’s “committee” is another’s team or group.  When executives are […]

Lost & Found: Finding Who Cares & Who Pays

As buying processes become more complex, sellers find it increasingly difficult to identify all of the stakeholders and buying influences.  There are two over-riding reasons.  First, the seller never bothered to “map” the buying process in the target organization.  Without that vital information, it’s difficult to appreciate how multi-layered a buying process can become.  Often […]

Sales & Business Pet Peeves

We thought it was time for a little venting and levity. Sales is a tough profession and occasionally folks make it a lot harder than it needs to be. Here is a list of “pet peeves” that we have encountered recently. Several have been provided to us from colleagues we know and respect. Please add […]

5 Steps in Crafting Compelling Value Propositions that Resonate with Buyers

We all know what constitutes a value proposition or statement.  It’s a concise, clear and compelling message that conveys the benefit a product, service or solution provides the buyer’s organization.  In other word, it’s a promise or pledge made by the seller to convey value to the buyer.  But this is where our understanding gets […]

Do You Know the KPIs of the Operating Room?

Improving or maintaining operating room efficiency is a goal for every hospital. If you sell a product and/or service into the Operating Room (OR) and can help them improve their efficiency you will be regarded as a trusted advisor and not a supplier that can be commoditized. Impacting OR efficiency requires every sales professional to […]

Sales Leader, It’s Time for Mid-Year Checkup!

Well it’s mid-year…so if you want to make your annual sales quota it’s time for a checkup and perhaps even some adjustments.  As you review or revise your sales plan for the balance of the year, consider taking a close look at the following seven “areas” and determine what value they may bring to your […]

Hospital Sales 101: I Never Saw It Coming!

It’s the 27th of June and the hospital’s fiscal year ends at the end of December. You have completed the trial and the product worked flawlessly. All the clinicians loved it and the feedback from all three shifts was better than expected. Another plus is that you have critical support from all of the key […]

Within the Hospital: Who Cares & Who Pays?

In every sale of a product or service to a hospital, there are two fundamental questions that must be answered. They are: Who Cares and Who Pays? Who Cares is a list of all of the stakeholders that are involved in the purchase decision. Savvy sales professionals know that it’s fundamental to make a comprehensive […]

Lesson Learned- What is the Cost of Inaction (COI)?

In a recent conversation a colleague made an interesting comment, “Sales training is a waste of money.” Since he knew that they were in the sales productivity improvement business where “sales training” is one weapon in our arsenal, it piqued our interest. We couldn’t resist asking him why he felt that way. Here’s part of […]