“Negotiating the Complex Sale: 10 Questions to Guide Your Preparation”

Preparation is key to every effective negotiation strategy. Brian Mandell, Senior Lecturer in Public Policy at the Harvard Kennedy School, says that a good negotiator prepares by understanding fully what he/she wishes to accomplish. A great negotiator prepares by understanding what the other side wishes to accomplish. At the heart of your preparation should be […]

“Negotiating the Complex Sale: Five Fatal Myths”

In a recent workshop on negotiation, we asked the sales representatives “When that long awaited telephone call comes from your client, what steps do you take in preparing yourself to negotiate the contract or deal?” It was relatively easy to tabulate the data. One participant raised her hand and said that she does a quick […]

10 Reasons Why Strategic Account Plans Fail!

Many sales professionals are asked to develop a Strategic Account Plan (SAP). These plans allow sales professionals to keep management abreast of changes with their customers and competitors, develop strategies to foster profitable growth and define success metrics with a focus of 1-3 years. Because SAPs are plans they need to be reviewed, updated and […]